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Haven’t finished your holiday shopping yet?
The 2010 goodpurpose study reveals that 66% of consumers would help a brand to promote its products and services if the company supported a good cause; a significant increase from past years. So we...
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Charitable Consumers: A New Breed of Shoppers Engage in Good
The following is a guest post from Kaijsa E. Kurstin of Bidding for Good. By now you may have heard the terms “socially responsible” and “cause-minded shopping,” but you may not have heard the phrase...
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